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📡 Social Monitoring

The Social Monitoring section in C360 helps you manage your connected social channels, monitor posts, and analyze performance through reports — all in one place.

To access it:
➡️ Go to Marketing → Social → Social Monitoring from the Top Bar.

📑 Tabs in Social Monitoring​

Social Monitoring is divided into three key areas:

  • Channels – Manage and connect social profiles.
  • Posts – View, create, and manage social media posts.

🌐 Channels​

The Channels tab lets you connect, view, and manage your social accounts.

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  • Supported Platforms: Facebook, LinkedIn, Twitter/X, Instagram, YouTube.

📊 Channel Listing Overview :​

The Channel List provides an overview of Social Channel Profile Details.

It includes columns such as:

Column NameDescription
Channel NameThe name of the social media or marketing channel (e.g., Facebook, Instagram, LinkedIn).
ProviderThe platform or service provider that manages the channel (e.g., Meta, Microsoft, X Corp).
Total FollowersThe cumulative number of followers or subscribers for the channel.
New FollowersThe number of followers gained within a specific reporting period.
Total SharesThe total count of times content from the channel has been shared.
Total ReachThe total number of unique users who have seen the content.
New EngagementsThe number of new interactions (likes, comments, clicks, etc.) during the reporting period.
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You can sort columns ascending/descending and expand to fullscreen using the maximize button beside the search bar.

Additionally, you will find recent post at the bottom.

Social monitoring channels list
Connected channels with status and actions

⚡ Actions:​

➕ Add Channel​

You will find different actions under Add Channel Pop-Up Page.

Allows users to switch to another account without logging out completely.

  • Click on Add Channel
  • Select And Connect to the Social Platform
  • Sign In with the social account by providing the Credentials
Social monitoring add channel
Adding Channel Into the Portal

🔍 Search​

  • Enter keywords in fields like Name.
  • According to your Inputs you will get your Result.
Social monitoring search channel
Seaching profiles associated with the channel

👁️ View Social Account Details​

  • To view the social account details page, click on Channel Name.
    Social account details
    Viewing Social Account Details Page
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Make sure you refresh or re-authenticate your social profiles periodically to avoid connection expiry.

📝 Posts​

The Posts tab consolidates all posts from your connected channels.

To access it:
➡️ Go to Marketing → Social → Social Monitoring → Post from the Top Bar.

📊 Post Listing Overview​

  • By default You will find published post accociated with the social profiles .
  • You can create, schedule, and manage posts with multiple status-based views.
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You can filter the post's based on Status Or Linked Profile/Pages.

Post Listing Page
Post's based on status accociated with perticular profile

⚡ Actions:​

➕ Add Post​

  • To Create a Post Click on Add Post.
  1. Enter Details(Select Campaign Name, Activity Name, Activity Goal, Activity Description)
  2. Or you can add a campaign id not listed in the dropdown.
  3. Click on next.
Add Post Page
Add Post page where need to fill campaign details

🎛️ Filter​

You can filter Posts by:

Click to See Available Filter
  1. Date : Using Date Filter you can short the post records.
  2. Created At : Selects a specific time period(Today, 1 week ago,1 month ago,1 year ago) or you can Costumize the your time period for analysis.
Post Filter
Searching Post by filter

🧮 Filter Based on Status​

  • Displays posts already published on selected channels.
  • Shows metrics like reach, engagement, likes, and comments.
  • Option to boost/promote a post.
All Published Post
Publish Post via different profiles

📋 Clone​

✏️ Edit​

🗑️ Delete​

  1. Click on the three vertical dots for the particular post you want to delete.
  2. Click the Delete Button .
  3. Click on Yes from the confirmation pop up to delete successfully.
Deleted Post
Remove Post from the list

📊 Post Details Overview​

  • Post Details refer to the complete information and attributes related to a specific post .
  • It includes all the content, metadata, and engagement-related data associated with that post.

Key Elements Incude in Post Details:​

  1. Post Content - The main text, image, video, or link shared in the LinkedIn post.
  2. Author / Page - The user or company page that created or published the post.
  3. Reactions - Total likes, celebrates, supports, etc. received on the post.
  4. Comments - Number and type of comments or discussions generated.
  5. Date - On which date post got published.
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  • Additionally You can Reply and Give Reactions for the Comments.
  • You can Refresh the post Details Page to see the Current Data.
  • You can Edit and Delete Your Comments.
Post Details
All Post Social Details About the post

🎯 Why Use Social Monitoring?​

  • Centralized control of all social media activity.
  • Streamlined content publishing & scheduling.
  • Data-driven insights with performance reports.
  • Improved team collaboration and faster responses.